Radio Stations and their Audiences

Just as you are profiling your audience, radio stations will do market research to ensure their output is reaching their target audiences successfully.

This is important for commercial radio station - ones funded by advertising and private investment. The radio station will produce a profile for their advertisers of their audiences, so they can attract more advertising money. You can sometimes ask for these packs direct from the station as part of your research.

Radio stations are sold as brands, often owned by cross-media conglomerates. (Kerrang Radio is owned by something called EMAP, which also owns magazines, as well as digital phone technology).

GMG (Guardian Media Group) is another example of a media conglomerate that owns radio brands. Read their audience profiles for their different radio brands on this website: http://www.thisisglobal.com/radio-sales/gmg-brands/

Here's a general profile on Key 103's website: http://www.key103.co.uk/article.asp?id=103275