Creative Brief

Having completed your research, for Monday write a creative brief. This is the pitch - your idea for your radio station and why you think it works.

Include:

- a summary of the programme idea and its intended target audience. Include scheduling, presenter style, content, overall mode of address. Include a theme or focus for the programme. Refer to the technical elements that will make up your programme.

- justification of idea referring to your market/station/programme research. Refer to house style of the station, as relevant.

- justification of idea referring to your audience research. This should be a summary of your audience research, explaining why your programme will appeal.

- ideas for cross-platform content and promotion. Impact of 'we media' (see entry), interactivity and digital platforms are very important here.