Just a quick reminder of the creative brief and your initial pieces or research.
To create a 3 minute piece of radio for a specified, youth audience. This can be a magazine programme on a chosen topic.
Pre-production:
- start by researching other radio stations, for similar programmes for similar audiences. You are examining the content, the mode of address (presenters, the representation (of the radio station (branding), of the presenters (gender, ethnic origin)). Do this by: listening to excerpts/programmes, looking at the websites.
- start to profile the audience, once you have decided on a specific target (age, gender - if relevant). Create a questionnaire to ask them about their media consumption, especially radio, their other interests. (Include times, modes of listening - especially new media.
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